This caught my eyePosted: January 17, 2011
I was flipping through a magazine at my Aunt Sophia’s house last night and an ad for Crystal Light caught my eye. I like Crystal Light, especially the orange and the pink lemonade. I don’t drink a lot of it, though, because I’ve always assumed that it’s full of chemicals, and someone in my shoes needs to avoid all those multi-syllabic chemical compounds found on ingredients lists.
What first caught my eye was the communicated bliss of the woman drinking from the lemonade fountain, and my first thought was how much I’d love to have a champagne fountain like that. Mmmmm.
My bliss would be endless. Limitless. Bottomless, as all good champagne fountains should be.
I also noticed the woman’s dress. I never really liked yellow, but it was my mom’s favorite color, and now that she’s gone, yellow reminds me of her. Very fitting, as she was a sunny, warm kind of person.
So this ad is pleasing to me for several reasons, but the most important one is something you may not have even noticed. Or maybe you did. It took me a sec, but once I noticed it I had to look closer to see if what I thought I was seeing was really there.
Notice anything about her chest? Like the fact that it’s flat? Really flat.
I like this gal, a lot.
And I really like a company that is bold enough to feature an ad showing a woman with a flat chest. A really flat chest. Like mine.
I’m guessing the woman in the ad didn’t come by her flat chest in the same manner I did, i.e., I bet she didn’t have a double mastectomy. Mainly because mastectomied women aren’t in real high demand for ad campaigns. But maybe Crystal Light is changing that. Slowly but surely chipping away at societal ideals of what a model looks like.
Real-life women come in all shapes & sizes. It sure was nice to see a woman in an ad who does, too. I think I’ll go whip up a big pitcher of Crystal Light.